Choosing a domain name isn’t always as straightforward as it would seem. It’s like choosing a name for a child, names seems so nice and easy, when you are thinking about other peoples children, but when it comes to choosing one for your own precious offspring, well, nothing but perfection will do.

And then there is the domain name extension, arrggg,, .com, .org, .net, the list goes on and one, plus all the new ones, .shopping, .guru, .confused.

A Quick Run Down Of Basic Domain Extensions

This represents the word “commercial,” and is the most widely used extension in the world. Most businesses prefer a .com because it is a highly recognised symbol for having a business presence on the Internet.
This represents the word “network,” and is most commonly used by Internet service providers, Web-hosting companies or other businesses that are directly involved in the infrastructure of the Internet.
This represents the word “organization,” and is primarily used by non-profits groups or trade associations.
This is the country code for United Kingdom. The .co portion of the extension indicates the domain name is for commercial purposes (similar to a standard .com extension). It is unrestricted and may be registered by anyone, from any country.

7 Steps In Choosing Your Domain Name

  1. Start with a  brainstorming  session
    Write down some words that describe the business or domain that you are looking for. Once you’ve done this you can start to pair them up, adding suffixes or prefixes to create ideas.
  2. Use a or a .com address
    If you want to build a successful site then you need to be using a .com or address, they are more memorable and have more credibility than anything else.  There are are whole host of other domains available, but in my opinion just looks rubbish and a bit spammy.
  3. Make it easy to type
    Keep it easy to type by keeping it short, using easily recognisable words. If a domain name requires considerable effort to type correctly, due to its spelling or length then it’s bad news.
  4. Avoid hyphens and numbers
    Both hyphens and numbers make it hard to give your domain name verbally (I know mine has one, trust me, it was a mistake).  They can also result in poor Google rankings.
  5. Make it easy to remember
    You want a site name that people can remember, don’t forget that word of mouth referrals can rely on the ease with which the domain can be called to mind. Don’t be the company with the great website that no one can remember the domain name for!
  6. Keep it relevant to your business
    When someone hears your domain name for the first time, they should be able to guess what your business or service is about.
  7. Do your homework
    See who else is out there using similar domain names, you want to set yourself apart.  Having your site confused with a popular site already owned by someone else isn’t good.  Never chose a domain that is the plural, hyphenated or misspelled version of an already established domain.

Once you’ve picked it, it’s a devil to change it, especially if your business becomes well established, so choose wisely!