Have you been busy Googling yourself morning noon and night, seeing if your SEO strategy is working?  Were you delighted to finally find yourself on the first page of Google, did you sit back and wait for clients to come knocking at your door?

Yay, lets party…

Get a grip, you can’t Google yourself unless you smarten up!

Google’s purpose is to give every searcher the “best” possible results when they search. Part of the way this is achieved is by personalising searches.  This a means of providing results for search queries based on each person’s search history, websites they visit, online buying habits and even their physical location.

Are you seeing accurate results when you Google yourself?

These personalised results can limit you on finding new websites and information, since the listings that youu see ultimately come from sites you’ve visited before.  So if you’ve been searching for yourself a lot, then don’t be surprised to find yourself, Google knows what you want, and it gives it to you.

So if you are seeing your personalised results when you search, then you are probably wrong about where your site ranks in the natural search.

Lets go incognito and search smarter.

So, how do you get the real, unfiltered result of where your website ranks?  If you’re a designer or site owner trying to find out where your site actually ranks in Google’s natural search, you need to do this…

  1. Turn Off Google Web History: You will need to log into your Google account and go here to opt out of customized search results. Once you’re on the proper page, click ‘disable customisations based on search activity.’ This action will stop personalised search on your computer in browser UNTIL someone logs in to a Google account again.
  2. Delete Your Existing Web History: Remove all browsing data, including cookies,from both your browser and stored in your Google profile. You don’t want to leave any trace that Google can use to predict your search patterns or interests. If you don’t know how to delete your Google search history, here’s a brief tutorial.
  3. Log Out of All Google Properties: That includes Webmaster Tools, Google Analytics and especially Google+. Close the tabs once you’re logged out – before you start checking organic rankings.
  4. Brace Yourself: Even after you delete your search history, Google can elect to store that data in separate log files for an undetermined amount of time.  Once you type anything into a Google search bar, their systems are watching and the red record light is on.
  5. Open an Incognito window in Chrome: Install Google Chrome as your browser if you don’t already have it, read how to open an incognito window here.
  6. Now, type in your search term, hit enter and see your true organic search result position.