Search Engine Optimisation
Using some simple on page SEO techniques can improve your search results vastly. How your site is structured can also make a large difference to how Google & Bing view your site, and it can take as little as half a day to get this straightened out. Plus I’ve a few tricks up my sleeve to get your site noticed.
Getting visitors to your site is only the first step though, because once you get them you need to keep them, and enter into some sort of dialogue, and covert that visitor to a customer. Your SEO really needs to be used in partnership with Analytics for full impact.
Using Google Analytics makes it easy to measure if the changes you are making to your SEO and site content are working.
WordPress allows integration of Google Analytics directly into your dashboard, and for a quick overview you can’t beat it. You can use Analytics to view how many visitors you are getting, and what they are doing on your site when they get there.
Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, Google Analytics can benefit your business.